FAQs

Do I need to spend money on ads?

No, you don’t necessarily need to—you can (and should!) send organic traffic into your Circuit. However, you’ll be able to accelerate your growth faster by incorporating paid traffic.

Do I need to do the tech myself?

Nope! We’ll tell you what you need to build (which isn’t that complicated, by the way) and you can easily hire someone to do the tech work for you.

Do I need to spend a ton on tech?

Nope! You’ll need landing page software, email software, and recording software (Zoom will do), which you probably have already. You’ll also need to use Deadline Funnel, which is very reasonable priced—especially for what it’ll help us do for your revenue!

Do I need to have a course or could I sell something else?

The CSS definitely works for courses, group coaching, and other information products like that, but there’s also no reason that it couldn’t work for physical products, masterminds, and other offerings.

Do I have to have already built my course or my product?

Well, normally I’d say it’s ideal if you already have it built. But since this offer is for a limited time only, it’s the lowest that you’ll ever see the price AND you get lifetime access to both the live call recordings and the full course once it’s developed, I’d say it’s not absolutely necessary.

How long will it take me to implement the system?

If you’re keeping pace with the calls and doing the work as we go, you could certainly have your full Circuit built in 12 weeks. But if your schedule is busy you can certainly move slower—you have lifetime access to all the content in the course (and all the content to come). Since we’re doing the training live, you won’t be able to work ahead, but this structure will also ensure that you’re working at a steady pace AND that you can come to me with questions as you have them.

Can I customize it?

Of course! We’ll teach you the basic framework and all the messaging, principles, and techniques to use, but then we’ll also teach you how to layer other tactics on top of it. Love your challenges? Great! We can layer that on. Think sales calls put you over the top? No problem! You can use them to enhance your results. Want to offer special promotions and events throughout the year? (Hello, Black Friday.) We do that, too, and we’ll show you how.

I want to still use sales calls, challenges, etc. Can they work with this program?

Yes! I'm going to show you exactly how to layer on marketing tactics like sales calls and challenges (IF you want to use them)—including how this can work WITH live launching if you don't want to give it up completely.

Business FAQs

Why aren’t my webinars working?

Oh, so many reasons! First, let’s talk timing. Maybe you’re requiring people to sign up for a live webinar. Well, look at your own life—how often are YOU able to show up for things that you sign up for? And, remember, that live webinar often happens hours or even DAYS after they sign up, giving PLENTY of time for that excitement to wane and other priorities to get in the way. The time that’s convenient for YOU isn’t convenient for them. And either you send out a replay (by which time they’re even less interested) or you don’t send out replays and you penalize them for not being able to attend. (Plus, then you have tons of leads who NEVER see your offers!)

Or what about automated webinars? Where they can choose a time to watch it later or “wow, what luck! It’s just about to start?" Well, even with automated webinars, when you force them to watch it at a certain time, you have the same problem as above. And with that “wow, lucky you, you can watch it now” option? Well, in addition to it being disingenuous and icky-feeling, most people who sign up for your webinars won’t have time to sit down and watch it at that moment. How often do YOU happen to have time to watch an hour-long presentation when you happen to be flipping through your phone?

And let's talk about the content. This whole idea of “give them a small win” by teaching a small portion of your full content doesn’t work. Either they take that small win and think that’s all they need for success or they think they can figure all the rest of it out by themselves. The BEGINNING of your interaction with a potential purchaser is not the place to teach all your content. As you’ll find out, it’s the place to help them UN-learn all the things that have held them back from success—and help them understand that you are the expert in the process.

Why aren’t my challenges converting?

See, here’s the problem with challenges. People will never be as excited about the transformation you promise and you as a brand as when they first encounter you. So, when you make them sign up and then WAIT for the challenge and then make them show up multiple days in a row (which most people do NOT do) to even get to your offer…is it any wonder that people aren’t buying at the rate you hoped they would?

Why isn’t my evergreen product selling?

People don’t take action without deadlines. They just don’t. So, when you have a product on your site that people can buy any time they feel like it, there’s no reason for them to purchase it any time soon. And, as we know, people are most excited about you and what you have to offer when they first encounter you so, if they don’t purchase then, the chances of them EVER purchasing decrease exponentially. If you don’t give people a real reason for taking action now, they never will.

Why isn’t my launch converting?

Sure, there are SOME people who are willing to wait three or even six months to purchase something. But think about it: When you identify that you need something, how willing are YOU to wait? What’s much more likely is that people will sign up for your list and, if they don’t have the option to purchase your solution from you soon after they find you, they’re going to google and find another solution.

“Hey, but what about people like James Wedmore or Marie Forleo? They only launch once or twice a year!” Sure…but they’ve been in the business for 10-15 years: They have made a name for themselves. If Oprah only launched a course that you really wanted once or twice a year, you might wait for that, too—because she’s Oprah. Also, you’ll notice that they’ve added additional programs that you can purchase throughout the year, too, because launching just once or twice a year isn’t cutting it.

Why isn’t my email list buying? Aren’t they “warm?”

Here’s the thing: A person is only a “warm” lead if they’re interacting with you and your content. Just being on your email list doesn’t make them “warm;” it makes them lukewarm—at best. Maybe just room temperature. (And if you haven’t been regularly emailing them? They’re back to being chilly.)

The truth is that people are going to be MOST interested in you and what you have to offer when they first come across you, and that interest is going to wane significantly unless you have the right system to convert them into purchasers. And, yes, you CAN turn people on your list for a while into purchasers, but you have to have a deliberate system for re-warming them.